Privacy Policy

这里为你准备了符合标准 Shopify DTC 品牌独立站规范的英文 Privacy Policy（隐私权政策）。语言地道、用词严谨且符合欧美的 GDPR / CCPA 法律框架：

Privacy Policy

Last Updated: July 10, 2026

13custom operates this website and online store at 13custom.com, including all related pages, content, features, tools, custom sneaker products, and shopping services (collectively, the "Services"). This website is hosted on and technically supported by Shopify, providing you with a seamless online browsing, inquiry, ordering, and sneaker customization experience.

This Privacy Policy explains how we collect, use, store, process, and disclose your personal information when you visit, browse, or use our website Services, make transactions, order products, or interact with us. If there is any conflict between our Terms of Service and this Privacy Policy regarding personal data processing, this Privacy Policy shall govern.

Please read this Privacy Policy carefully. By accessing, browsing, or using any part of our Services, you acknowledge that you have read, understood, and agreed to the personal data practices described herein.

1. Information We Collect and Process

"Personal Data" refers to information that identifies you as an individual or can be directly or indirectly linked to you, excluding anonymized or de-identified data. Depending on your interactions, location, and applicable laws, we may collect and process the following:

  • Contact Information: Name, contact address, billing address, shipping address, mobile number, and email address.

  • Financial Transaction Details: Credit/debit card payment details, transaction history, payment methods, payment confirmations, order amounts, and refund/exchange details.

  • Account Information: Username, password, personal preferences, and security verification data.

  • Transaction & Interaction Data: Browsing history, items added to cart or wishlists, orders placed, returns, exchanges, and cancellations.

  • Customer Support Communications: All records and information shared when you reach out via email, live chat, contact forms, or support tickets.

  • Device & Connection Data: Device type, browser version, network connection details, IP address, and unique device identifiers.

  • Usage Data: Timestamps, page views, clickstream data, and feature interactions on our website.

2. Sources of Personal Data

We only collect personal data through lawful means, including:

  • Directly Provided by You: Information you submit when registering an account, filling out orders, contacting customer support, or participating in site activities.

  • Automated Data Collection: Information collected automatically via cookies, tracking technologies, and your device when you browse or use our Services.

  • Service Partners: Data lawfully provided by third-party technical, payment, logistics, cloud storage, and analytics partners.

  • Marketing & Advertising Partners: Data received from authorized marketing and ad platforms in compliance with legal standards and your consent.

3. How We Use Your Personal Data

We process your personal data strictly for reasonable, lawful, and necessary purposes:

  • Service Fulfillment & Optimization: Processing orders, verifying payments, producing custom shoes, shipping, handling returns, managing accounts, remembering your sneaker customization preferences, and fulfilling contracts.

  • Marketing & Promotions: Sending product news, promotions, and tailored recommendations via email or SMS (where permitted by law or with your consent).

  • Security & Fraud Prevention: Verifying identity, safeguarding accounts, preventing fraudulent transactions or malicious attacks, and maintaining platform security.

  • Customer Communication: Responding to inquiries, sending order/shipping updates, and providing ongoing support.

  • Legal Compliance: Complying with law enforcement, court orders, legal obligations, and resolving disputes.

4. Disclosure and Sharing of Data

We do not sell your personal data without authorization. We only share information with third parties under strict conditions:

  • Technical & Operational Vendors: Shopify technical support, payment processors, logistics carriers, cloud hosts, analytics providers, and customer support software.

  • Marketing Partners: Authorized ad networks for precision targeting (you may opt-out of data sharing at any time).

  • With Your Direct Consent: When you explicitly instruct us to share data (e.g., third-party logistics or social logins).

  • Corporate Affiliates: Shared within our brand group for operational optimization under unified privacy safeguards.

  • Legal Obligations & Corporate Changes: In connection with business mergers, asset sales, liquidation, or compliance with legal processes and subpoenas.

5. Shopify Platform Relationship

Our online store is hosted on Shopify. Shopify collects, processes, and stores your personal data in accordance with its own privacy policies to maintain and improve platform technology. Data submitted to our website may be transferred to and stored on Shopify’s servers located outside your jurisdiction.

Shopify acts as a data processor for analytical and security optimization. You can review the Shopify Consumer Privacy Policy to understand their practices and exercise your rights through Shopify's privacy portal.

6. Global Privacy Control (GPC)

Our website supports Global Privacy Control (GPC) signals in compliance with CCPA, GDPR, and global standards. GPC is a browser-level privacy preference that lets you opt out of personal data sales, sharing, and cross-context targeted advertising.

If your browser broadcasts a valid GPC signal, our system will automatically recognize it as a formal request to Opt-Out of Data Sale/Sharing and Targeted Ads. If we can link your device signal to your 13custom account, this preference will automatically apply across your account.

Note: Apart from GPC signals, our site does not alter behavior in response to standard "Do Not Track" (DNT) browser headers.

7. Third-Party Links

Our website may contain links to third-party platforms or social networks. Once you leave our domain, your activity is governed by the respective third party's privacy policies and terms. We bear no responsibility for third-party practices and encourage you to read their privacy notices.

8. Children’s Privacy

Our Services are intended for general adult audiences and are not directed at children under the age of 16. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe a child has provided us with personal information, please contact us for immediate deletion. We confirm that we do not sell or share personal data of users under 16.

9. Data Security & Retention

We enforce industry-standard technical and administrative security controls to protect your personal data against unauthorized access, loss, or alteration. However, no internet transmission is 100% secure.

We retain your personal data only as long as necessary to fulfill service requirements, satisfy legal/tax obligations, or resolve disputes. Once data is no longer needed, it is securely destroyed or anonymized.

10. Your Privacy Rights & Choices

Depending on your jurisdiction (e.g., CCPA, GDPR), you may exercise the following rights:

  • Right to Know / Access: Request details on how we collect and process your personal data, or obtain a copy.

  • Right to Correction: Request updates to inaccurate or incomplete personal information.

  • Right to Erasure (Deletion): Request the deletion of your personal data, subject to legal exceptions.

  • Right to Data Portability: Request a copy of your data in a structured, machine-readable format.

  • Right to Opt-Out: Opt out of data selling, sharing, and targeted behavioral advertising via GPC or direct request.

  • Communication Preferences: Unsubscribe from marketing communications at any time via the link in our emails (essential transaction notifications will still be sent).

Residents of the EEA/UK also hold the right to object to processing, restrict processing, and withdraw consent. Exercising your privacy rights will never result in discrimination or degraded service.

11. Complaints & Dispute Resolution

If you have concerns about how we handle your personal data, please contact us directly. You also have the right to lodge a complaint with your local Data Protection Authority (DPA).

12. International Data Transfers

To deliver global services, your personal information may be transferred to and processed in countries outside your residence. For transfers involving EEA/UK residents, we rely on Standard Contractual Clauses (SCCs) or equivalent legal mechanisms to ensure robust data protection.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Updated versions will be posted on this page with a revised "Last Updated" date. Continued use of our Services after an update constitutes acceptance of the revised policy.

14. Contact Us

For questions, suggestions, or to exercise your privacy rights, please reach out through our official channels:

  • Brand Name: 13custom

  • Website: 13custom.com

  • Email: cs@13custom.com

13custom acts as the primary Data Controller responsible for processing your personal information and handling privacy inquiries.